YOUR HERO SHOT FOR THIS CAMPAIGN

SUNNIES ON, COLLAR UP

NO EXPRESSION OR SMILES FROM YOUR MODEL, THIS EMOTES A FEELING OF STRENGTH IN YOUR CAMPAIGN

WE ARE AIMING FOR A “MODEL OFF DUTY” VIBE HERE

CLEAR, FULL-BODY SHOT OF YOUR MODEL WALKING TOWARDS THE CAMERA

SHOWCASING MOVEMENT AND COMPLETE STYLED LOOKS

CREATE A CATWALK BACKGROUND (REAL OR GENERATED)

VISUALLY COMMUNICATES A POWERFUL FASHION HEAVY IMAGE

THIS SHOT IS PRETTY STRAIGHT FORWARD HIGHLIGHTING THE DETAILS OF THE GARMENTS

MAKING SURE TO CROP MODELS EYES/ FACE OUT

FOCAL POINT BECOMES THE ORNATE DETAILS OF THE GARMENTS

THIS SHOT ALSO REMOVES THE POSSIBILITY OF YOUR CAMPAIGN SHOOT BEING TOO “PORTRAIT” HEAVY

THIS SHOT WORKS WELL TO VISUALLY COMMUNICATE HOW TO WEAR YOUR ITEMS

GET A SHOT OF TWO MODELS, DRESSED SIMILARLY BUT WITH CONTRASTING BEAUTY, SKIN TONE, HAIR COLOR ETC.

WE’RE GOING FOR SISTERS NOT TWINS HERE …

THIS IS A GREAT WAY TO SHOW MULTIPLE PIECES IN YOUR COLLECTION IN THE SAME SHOT. GIVING YOUR VIEWER LOTS TO LOOK AT.

TO MAKE THIS MORE EDITORIAL HAVE ONE MODEL LOOK INTO THE LENS, AND ANOTHER LOOK AWAY.