MERLOT
Trend Forecast: Merlot Season Is Coming
Okay, I’m calling it now—merlot tones are about to take over. We’re talking deep burgundy, rich wine, and velvety plum shades filling retailers across the U.S. this fall and winter. It’s already happening quietly in campaign imagery and lookbooks overseas, and soon it’s going to be everywhere, from nails and outerwear to plush interiors and moody accessories.
What’s making it feel fresh this time around is the texture pairing. We’re seeing merlot styled with matte leathers, crushed velvets, and tonal layering that gives this color a depth that’s both romantic and modern. It’s not the loud red of past seasons; it’s a deep, saturated hue that feels indulgent but wearable.
Imagine head-to-toe color drenching, a wine-toned coat over burgundy trousers, paired with matching lips or nails. It’s less “holiday red” and more slow luxury, with warmth and richness that translate beautifully in both fashion and lifestyle visuals.
Even beyond clothing, you’ll see it making its way into home decor and beauty. Velvet sofas, moody tableware, candles, lip stains, and ceramics in those dark, ripe berry tones. It’s a full sensory trend.
And here’s the note for brands with neutral or colorless products (like gold and silver jewelry): you don’t have to change your product line to stay current. Instead, tell the color story through your visuals. Think merlot-toned backdrops, fabrics, a silk wine colored dress, or simliar props in your next shoot. It gives your collection a seasonal anchor without touching your core offering.
So yes, merlot is about to have a moment—elevated, moody, and rich with texture. If you’re planning your next drop, campaign, or shoot, it’s worth leaning into.
