UTOPIA CONCEPT
MOOD BOARD
COLOR PALETTE
SHOT LIST
STYLING DIRECTION
BEAUTY NOTES:
go for a soft dream-like approach to the beauty in this campaign. pastel colors and doey eyes.
WARDROBE DIRECTION
SET THE STAGE
Pair two models in coordinating, luxurious looks. Pose in interesting ways looking away from the camera.
create movement within your campaign by capturing a powerful runway walk motion with a simple background.
Notice the motion of the the garment. This is what we are going for, movement and momentum in the shot.
Have your models walk straight forward, eyes directed past the photographer.
Let your looks tell the story and place your subject in front of a large blank space
Opt for a corner in a studio or empty room for a crisp contrast to the feminine garments.
Stack this shot with the runway walk shot for side angles or detail shots.
This is an ideal setting for your necessary ecommerce shots if you have garments to sell. Making sure to capture the back, front, side and detail shots.
Get shots by a calm body of water like a pool location or resort balcony. here we focus on the juxtaposition of natural elements & strong lines for a more modern feel
SET THE STAGE